Founder

Carlos Moreno is an Austin-based curator, designer, and cultural producer working at the intersection of Latinx art, scent, memory, and community.

He is the founder of Barrio Pop Studio — a Latinx-led creative studio rooted in art, ritual, and everyday cultural memory. Through candles, scent-based experiences, workshops, and community programming, Carlos builds spaces where fragrance becomes a tool for storytelling, reflection, and belonging.

Trained in Art History at the University of Texas at Austin, his practice is shaped by contemporary art, museum culture, queer Latinx experience, and the rituals of home — bringing together scent, visual culture, and materiality to honor where we come from and imagine what we can build together.

Our Creative Foundation

Our work is drawn from the textures of Latinx life: mercados, altars, kitchen tables, botanicals, neighborhood gatherings — the small rituals that quietly shape how we remember.

Each collection begins with a story. Sometimes it's a drink, a flower, a family memory, or a familiar smell from home. From there, we build a sensory world through fragrance, visual storytelling, and community experience.